India Office was closed on 1st March for Holi, the Festival of Colors, a spring festival celebrated by Indians. It heralds the arrival of spring with the promise of good harvests and commemorates legends from Hindu mythology. Traditionally celebrated on the first day after the full moon in early March, the festival allows for the shedding of inhibitions and differences in a rush of spring fever. It is characterised best by the water and gulal (colored powder), which are thrown upon one another in an exuberant welcome of the season of love
Children and youths take extreme delight in this festival. Though the festival is usually played with colors at some places people also enjoy playing holi with mud. Folk songs are sung at high pitch and people dance to the tune of dholak (drums) and the spirit of Holi.
On 2nd March we thought to symbolize the launch of our new brand and what better way could it be than playing holi with our new brand colours.Click the album below to view photos of the launch.
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